CBS This Morning Summary
- CBS This Morning is 2 hrs long
- 6 Taping(s) per week
- Opened January 9, 2012
- Show Closes: Open ended
- News Program
- TV Broadcast
Once a soft-news lifestyle format morning show, CBS This Morning is now a hard-news TV show. As ratings rise and fall, the show adjusts its news format.
CBS This Morning Broadcast Time
CBS This Morning Airs on Channel 2: The Columbian Broadcasting System.
The show is broadcast in Australia on Network Ten, A CBS news and entertainment affiliate with a national weather map inserted during the slots allocated for local news. Just as in the US Market, the show competes with Good Morning America (Nine Network) and Today (Seven Network).
CBS This Morning Host Profile
Norah O'Donnell: 2012 - Present.
Former CBS news Chief White House Correspondent
Gayle King: 2012 - Present.
Best friend to Oprah Winfrey, former television news reporter and host of her own Sirius Radio and short lived television show, The Gayle King Show"
Former Notable Hosts:
Charlie Rose: 2012 - 2017:
Award winning journalist and host of his long running interview show, the Charlie Rose Show on PBS Rose was fired from this show in November 2017 following sexual harassment accusations made against him becoming public knowledge. After Rose's firing, various anchors have filled the third spot on a rotating basis.
CBS This Morning Background
CBS This Morning is a network televised television morning program on CBS. It is CBS's tenth attempt at a morning news program, and the second one to bear this name. The first CBS This Morning aired from 1987-1999. The show is considered a "hard" news program as opposed to the "soft" news that one sees on Today or Good Morning America . Its current hosts are Charlie Rose, Gayle King and Norah O'Donnell. The first CBS morning program, The Morning Show, debuted in 1954. Walter Cronkite was the host and it was similar to the Today show on rival NBC. Over the next decade it had numerous hosts and formats, The last incarnation before it became the show one sees today was The Early Show, which ran from 1999-2011.
The CBS This Morning TV show no longer has a live studio audience, or any kind of interaction with the public. The show used to have both an inside and outside audience similar to GMA or The Today Show, but when it moved back into the news division both its location and format changed drastically. Now the show is located in a nondescript building on 57th Street. The target demographic for the show does not warrant the need for a studio audience, as it is focused on news. Both the Today Show and GMA aim for a younger, on the go target audience. CBS This Morning finds its viewers in the older, baby boomer generation, much more likely to be home and wanting to see serious news first thing in the morning. Although still in third place, this show is gaining ground on the other soft-news morning shows compared to the same time last year. Viewership is actually up as well as increase in its demographic. It also just recently reported its highest viewing audience in 11 years, which has been a steady climb after it went back to its roots in news. These types of shows are cyclical and it is expected that it will again, one day, become a frivolous morning TV show with celebrity gossip, lifestyle tips and moms with signs outside the window, but that is not currently possible with the tiny sidewalk at the new studio location.
The Early Show went back to a more informal, morning show format and had contributors like Martha Stewart and musical performances by popular singers like Susan Boyd. This led to the most competitive ratings the show had seen in years, however, they still remained in third place. In 2011, CBS news division head Jeff Fager announced that the new show would be a hard hitting look at news, with no silly banter, cooking segments, goofy weathermen or outdoor audiences. The new show premiered January 9, 2012. Although still ranking number three in the morning slot ratings, its serious, in depth news reporting has garnered it critical acclaim and a different demographic than its competitors at GMA and the Today show.
CBS This Morning Notes
Noteworthy Dates for This TV Show:
1954- The Morning Show debuts as competition to GMA and The Today Show
1955- Show is cut by one hour to make room for Captain Kangaroo, a popular children's show
1965- Show moved from 10 am to 7 am to make room for revenue generating reruns of I Love Lucy
1979- Show becomes The Morning Show
1981- Show changes name to CBS Morning News
1983- In August, TMS overtakes Today for number two morning spot after Good Morning America for the first time
1986- After low ratings, CBS cancels the CBS Morning News, and removes CBS News as the morning slot producer
1987- New entertainment focused show, The Morning Show debuts
1999- The Early Show debuts
2012- Control returned to CBS News division, moves to new ""closed"" studio, change to serious news format and debut of CBS This Morning.
Critical Acclaim and Awards:
2014-Peabody Award- Charlie Rose
2014-Emmy Award (News & Documentary Category)
2013- Emmy Award (Outstanding Investigative Journalism in a Regularly Scheduled Newscast)
1991- Emmy Award (News & Documentary Category)
CBS Broadcast Center 524
New York, NY 10019
CBS This Morning Ticket Information
This TV show does not have a live audience.
CBS This Morning Show Schedule
This show tapes, live to air, Monday to Saturday mornings from 7:00AM to 9:00AM.
- Norah O'Donnell
- Gayle King
Past Cast Members
- Walter Cronkite
- Jack Parr
- Will Rogers Jr
- Mike Wallace
- Charles Kuralt
- Maria Shriver
- Forrest Sawyer
- Bryant Gumbel
- Charlie Rose
Rachel M. Weintraub
- Columbia Broadcasting System
- Randi Clarke Lennon
- Series Music
- Joel Beckerman
- Film Editor
- Carl Amoscato
- Camera Operator
- Rob Massey